The starting point
Wolf River Electric came to us with a common problem: solid service pages, decent local rankings, but flat growth and almost no authority signals. Instead of a slow drip of links, we designed one newsworthy data campaign.
The campaign and the results
We surveyed 1,000 homeowners about energy costs, packaged the findings into a state-by-state report, and pitched it to local and national press. The result: 64 linking domains in six weeks, including two national outlets — and an 85% lift in organic traffic the following quarter.
What we'd do differently
This case study breaks down the pitch angles, the outreach sequencing, and what we'd do differently — plus how the same playbook adapts to other local service businesses.
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