PR Campaigns
One data-led story. Dozens of authority links.
Pricing.
We build a newsworthy data campaign around your brand — research, story, press pack — then pitch it to national and industry journalists until it lands.
What's included.
- Story ideation and angle workshop
- Original data collection and analysis
- Press pack and design assets
- Outreach to 200+ journalists
- Reactive newsjacking in campaign window
- Minimum placement commitment
- Full coverage report with DR and traffic
- You own the data and assets
How it works.
- 01Angle workshop
Agree the story, audience and press hook.
- 02Research & assets
Data collection, analysis and press pack design.
- 03Outreach
Pitched to national and vertical journalists.
- 04Reporting
Coverage tracked, links verified, learnings shared.
Examples.
Questions, answered.
Do you guarantee coverage?
Every campaign carries a minimum placement commitment agreed before kickoff. If we miss it, we keep pitching at our cost until we hit it.
What niches does this work in?
Any niche with an audience journalists write for — we've run campaigns for trades, SaaS, finance, ecommerce and local service brands.
Do you take regulated industries like gambling or CBD?
Yes, we take the work. Be aware that mainstream newsrooms apply their own rules to regulated sectors, so we'll tell you honestly at the angle workshop which titles are realistic before you commit budget.
Which countries do you pitch in?
UK and US national and trade press as standard, with other markets on request. Tell us the target country at kickoff so the data and story are built for that audience.
How long does a campaign take?
6–8 weeks end to end: one week on the angle, two on research and assets, three on outreach, then reporting.
Where does the data come from?
We collect it — surveys, public datasets, freedom-of-information requests or your own anonymised numbers. Original data is what earns the coverage.
Who owns the data?
You do. The story, the assets and the coverage report are yours in full.
Do we get to approve the story?
Yes. Nothing is pitched until you've signed off the angle, the data and the press pack.
Are the links do-follow?
Editorial links are at the journalist's discretion, so a campaign typically returns a mix. That's what genuinely earned coverage looks like — a page of uniformly do-follow press links is a red flag, not a win.
Why is this more expensive than buying links?
You're funding original research and a press team, not a placement fee. One campaign can earn coverage on titles that don't sell links at any price.
Can my agency white label it?
Yes. We stay invisible — the campaign runs under your client's brand and the coverage report is unbranded.
What if the story doesn't land?
We keep pitching past the campaign window at our own cost until the placement commitment is met. Reactive newsjacking is built into the larger tiers for exactly this reason.
White label from the first order. Your logo on the report.